PERCEPTION DEFINITION MARKETING HOW TO

How to improve brand perception? For understanding this, you need to know the different channels of brand perception. Read more: Why Customer Service is Your New Marketing Strategy? Let’s understand the different types of brand perception in the next section. There are different ways to create a brand perception that can boost your image and enhance your organizational growth. “What we’re seeing is that a broad base investment in our people, restaurants, and menu improvements all communicate a business on the move and heading in a direction our customers want us to.” Former CEO of Mcdonald’s, Steve Easterbrook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. McDonald’s saw an increase in sales of 5.5% in the Q4 of 2018. It can be best illustrated with the help of McDonald’s growth story. You need to get into the shoes of your customers, understand their real pain points and offer them the best solution. What are their feelings when they think about your products and services? Will they talk good about your brand to their friends and family? Do they look up to you as an industry leader? And more.īuilding brand perception takes years of hard work. Create an Evergreen Brand by Increasing Brand Perception!īrand perception is all about how your customers regard your brand.2. Understand Audience Perception of Prices.7. Determine Your Brand’s Unique Selling Proposition (USP).

4. Keep a Close Watch on Brand Focus Groups and Forums.

Wondering how to live up to the expectations of your customers as shown in the statistics above? This blog covers every single detail about brand perception.

According to a PWC survey, 63% of customers look forward to a good customer experience before making a purchasing decision.

Stackla’s research brings forth the fact that 86% of customers lookout for brand authenticity before they support a brand.

Accenture survey shows that 66% of customers value transparency as one of the most attractive qualities in a brand.“Your brand is what other people say about you when you are not in the room.” The ultimate verdict on any brand is given by its customers.īrand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you? How familiar are they with your products or services? Be it a small or a big business, good brand perception is the common business goal.

Perception definition marketing